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For additional information on the tools and techniques you need to succeed please visit our other pages:
- Three key vendors to grow your list
- Ratings and listings of the top email marketing companies
- What they are and why you need them
- Two Free sources
- A new approach to list building
- Free Video on how to build your own
- Increasing traffic to your web site
- Google for Webmasters (Video Tutorial) + Google’s Search Engine Optimization Guide
- Free tools to manage your social media sites
Here is some additional information to get you started now that you have this great product to sell and you've got yourself a spanking new web site or blog and you're looking for ways to get the orders to pour in.
So how do you begin to market your site and let the world know all about it?
- Here are some questions we need to answer:
- Why is your site unique? Write down why people should visit your site.
- Use the AIDA (Attention, Information, Desire, Action) technique to cover all of your bases.
- Attention: The first part of your write-up grabs the readers' attention.
- Information: The second part gives them information.
- Desire: The third part makes them desire your product.
- Action: The fourth part spurs them to action making them reach for their credit card and buy your product.
- Where and how do I publicize my site?
- Choose a segment of readers and target it, using an attractive pitch.
- Find Web sites and newsletters that target your audience and trade links or ads
- Join feedback forums (discreetly); and subscribe to mailing lists and newsgroups that cover your area of interest
- Sign your work: Develop a short signature to use on the Web that lets readers know who you are and what you do.
- Use press releases and search engines
- Send press releases to interested newspapers and other publications; submit your site to search engines.
- Use E-mail but avoid sending unsolicited, unwanted e-mail in an effort to attract business.
- Start your search engine: Submit your site to the various search engines and "Free Ads" sites, and make sure your Web pages have sufficient meta tags to ensure the search engines will pick it up and index it properly.
- The best ones are Yahoo, Alta Vista, Google, Lycos, Fast , and the Netscape Open Directory
- The best ones are Yahoo, Alta Vista, Google, Lycos, Fast , and the Netscape Open Directory
- We will have more info on Search Engines on the SEO page
Don't forget to check out our other site on Social Media www.SocIT2Me.com
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