"Squeeze Page(s)" are a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO (search engine optimization) in mind. Some advanced marketers even use audio and video on their squeeze page.
Internet marketers borrow copywriting techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy, deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information.
As a general rule, Internet Marketers want to keep the content on their Squeeze Pages to a minimum. The goal of the page is to obtain the visitor's email address; additional information could distract the user or cause them to "Click-Away" to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors' attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.
Squeeze Pages are often used in conjunction with an email autoresponder as we previously discussed to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages.
Businesses that responsibly use "Squeeze pages" have experienced substantial boosts in the visitor-to-subscriber conversion rates.
At this time we have one recommendation for creating a free squeeze page, however it does require an autoresponder providers, so its not exactly free, however the video is done very well and you could have one up and running in no time. However if you think the time and effort required to create a squeeze pages could be better served in other areas of your marketing efforts, we highly recommend this one.
Free Video Instructions for Creating a Squeeze Page by Richard Legg -just click on the picture
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