Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. The earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Search engine optimization methods
Getting indexed by Google is difficult, but getting highly placed rankings for specific keywords seems to be the key that not many web developers without SEO (search engine optimization) experience or seo training can crack.
3 Steps to Better Rankings
Step 1. Choosing The Right Keywords
Choosing the right keywords to base your site optimization around is an important first step. General or generic keywords are usually not the best approach, and sometimes it's better to be a little more specific and focus on niche keywords relating to your product or service.
Target a suitable market and try to be specific with your keywords, and remember that people no longer use single keyword search phrases - the average search phrase contains 3-5 related words.
To find out how many websites are competing with your keywords -- either intentionally or not -- simply do a search on Google and note down how many results are returned. To get a rough indication of how many people are actually searching for the keywords you want to optimize your site for, use the Overture search suggestion tool. It's not exact, and doesn't measure Google searches, but it does give a very good estimate.
The Overture search suggestion tool will also provide you with a list of similar keywords, based on the keywords you enter. This can be a great way to find other keywords to optimize your site for.
As a rough guideline, try to optimize every page on your site for a different search phrase. Each search phrase should contain 2 to 3 highly targeted keywords.
Step 2. Your URL and Title Tag
Two of the most determining factors in Google's ranking are your domain name and title tag. For some of us, keywords in the domain name look too unprofessional, and/or we've already registered our domain, so it’s too late to change. An alternative -- and also a useful tactic -- is to add your keywords into the names of your pages, such as http://www.companyname.com/SEO-services.html
Your title tag is equally as important as your domain name. Using keywords in your title tag can improve your Google ranking significantly. Trying to achieve a balance of professionalism with keyword density in the title tag however is sometimes a little more difficult. Usually, the closer to the front of your title tag the keywords are placed, the better.
Step 3. Links, Links and More Links
And this leads us to the toughest part of the Google SEO process -- back-links. Back links are websites that link directly to your website. The general principal is the more back links you have, the higher your pages will be ranked, as your website must be good if so many other sites are linking back to it.
Submitting your site to dmoz.org, Yahoo! and other directories is also an important step to increase the number of sites linking back to yours. Remember however, that setting up back links takes time. I would recommend emailing 5-10 websites each and every day to request back-links or partnership links (keeping in mind that the sites contacted should be relevant but not competitive) e.g. - If you sell candy partnering with a company that sells flowers may just be a good idea. Within a couple of weeks, you should have a good 100 or so sites happily linking back to yours!
FREE : Google for Webmasters (Video Tutorial) + Google’s Search Engine Optimization Guide
Google for Webmasters (Video Presentation)
Google’s Search Engine Optimization Starter Guide (PDF)
Web Site Author
My name is Celeste Stewart and I am a professional website content writer. If you have a website that requires professionally written content which is optimized to do wonderfully in the search engines then you have come to the right place - click here now!
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